Communications

Next Steps

Notes on last night’s meeting (3/16/23):

Texting. A total of 97 people have opted-in to receive text messages from HCC. We still have three UFOs (unidentified first opt-inners). I sent another text this morning asking for names. As of today, 15 people have opted-in to the greeter textword; 10 have opted-in to comms. Next step will be to determine additional textwords, e.g., teenparent, kidsparent, upwardcoach, etc., and identify individuals in each of those groups. Each person will need to opt-in using a specific textword in order to be added to respective list. We also need to recruit individuals to serve in admin capacity for each group. Debbie Wenzel is currenly serving as admin for greeters in second service, sending reminders, etc.

Echo Prayer App. We’ll need to promote this via a bulletin insert as well as mentions from pulpit. There are only 8 people currenly signed-up for the HCC Feed. This is an excellent tool for those who are interested in growing in their prayer lives.

Digital Sign. T.C. is doing an excellent job with keeping the sign updated.

Newsletter. Online and offline versions are planned. Content for current and upcoming news and events is needed.

Online and Offline Calendar. Dana mentioned popularity of a printed calendar we have made available in the past. We should consider offering this again. Ideas are welcome. Stay tuned.

Directory Supplement. Question was raised regarding possibility of creating a supplement to the Member Directory as there are many new members who are not included. We need to consider most efficient method for accomplishing this. Rather than set up photo stations on a particular Sunday morning (which could be chaotic), it may be more efficient to identify the individuals and make convenient arrangements.

Next Meeting. Tentatively set for Thursday, April 27, at 6:00 pm. Any bright and shiny ideas for improving internal/external communications are welcome.

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Good meeting last night (2/9/23). Here are the main points we discussed.

Texting. People are continuously opting-in to the text list. The “join” textword captures the mobile number but has no associated name. Per our discussion, I’m sending individual texts to these numbers asking for name. Received one back this morning, so I think this strategy is going to work just fine. Going forward, we’ll need names and numbers for particular groups, e.g, greeters, parents, etc., so we can begin sending reminders/notifications. We will need to designate individual Administrators to oversee texting to groups. I think Kyle is planning to encourage opting in this Sunday. It’s coming together!

Echo Prayer App. We’ll be promoting this app from the pulpit as well as on the website. A bulletin insert will probably help get the word out. I’ve added a Highlight box to homepage with general info about the app. May take a while to get this up and running but I believe it’ll catch on as people experience it.

Digital Sign. The sign is up and running a test message. May have it dialed in this Sunday, 2/12. Communications team will be responsible for keeping it updated. We need to designate someone (Barry Brockway?) to be the primary contact for sign-related info.

Newsletter. I’ve added a Highlight box to website for “The Good News.” We can use this to keep people up to date on goings on and planned events. This could also include other points of interest that our members may be interested in. Dana expressed willingness to put out another print version. Don’t want anyone to feel they’re being left behind by technology.

Point People. We discussed current problem of first service not knowing what’s going on in second service, and vice-versa. If we have special events in either service, this should be announced from the pulpit. We can’t be involved in events we’re not aware of!

We need to designate key contact people for various channels, i.e., website, social media, texting, prayer, newspaper/radio, etc. These people should be kept informed on a regular basis regarding upcoming events in order to assure proper promotion.

“Invite A Friend” Day.  We talked about the last time we did this (pre-Covid). We had around 400 people on Sunday – simply because we encouraged members to “invite a friend.” It was a great experience … but there was absolutely no follow-up with the visitors. Let’s do it again this year – with meaningful follow-up. Sometimes just inviting people to church will make all the difference. We should do it every Sunday.

Evangelism. I’m pretty sure the Bible says something about reaching out to the lost in our community/communities. Our members come from Stuart, Ridgeway, Spencer, Martinsville, Stoneville, all over. The best way to get the word out about who we are is primarily US, i.e., individuals talking to individuals. Be thinking about evangelism-related activities and ways we might better communicate with those outside of church who need to be inside!

Other ideas? Use your imagination and let’s kick it around next time.

Next meeting date? Are Thursday’s good?

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MEETING AGENDA   |   Feb 2023

• Introduction of members. Expression of particular interests

INTERNAL

• A/V / Proclaim  Discuss current status, issues, needs (TC Tatum / Barry Brockway). STATUS?
• HCC Newsletter  (monthly/bi-monthly/quarterly?) (Dana Gearhart). See sample at horsepasturecc.org/good-news/
  This could be an excellent way to keep congregation up-to-date on current and future plans. Will likely start out as a quarterly publication. Available online and as a PDF download. Will produce print version for those who prefer. REVIEW NEED
• Youth / Kids / Parents Communications   Need input re specific needs from Kyle and Jessica. STATUS?
• Website / Mobile App  Need periodic review for suggestions to improve usability/functionality. Identify broken links and/or outdated information. Website is effectively conveying pertinent information. Some items on Events calendar should be more descriptive, i.e., Mother’s Day Breakfast. Some may not know it’s FREE. Will survey other sites for content ideas and strive for continuous improvement. Regarding mobile app, we suspect that a low percentage of congregation is using it. If this is the case we will probably discontinue this app in July. MOBILE APP DISCONTINUED
• Email Campaigns (mailchimp)  Need manager(s) for email campaigns/messages. Will purchase “Essentials” upgrade ($132/yr) to allow three seats with admin/permissions (see Essentials Plan). Ninety (90) members currently signed-up for email notifications. We’re continuing to assess how to best utilize email. Should only be used for important announcements and to create awareness of new offerings, e.g., the newsletter. TEXTING PROGRAM WILL BE MUCH MORE EFFECTIVE (SLICKTEXT – 500 texts per month for $30. 1000 texts for $50/mo.
• Welcome Stations   For new visitors/guests. Ideas to tie stations to website, e.g., could offer “bookmark” or “business card” with logo and brief message about who we are. This piece could have QR code that links to a “Welcome” landing page on web designed to pique interest. This page could feature an online form requesting contact information and permission to contact via email or text. Form would be forwarded to specified individuals for follow-up. Ron to follow-up with Kyle to assess specific needs in this area as well as signage. STATUS?
• Signage   Need new classroom signage (and probably other signage as well). Meet with Kyle soon to evaluate and assess specific needs. STATUS?
• Echo Prayer App (download from iTunes or Google Play). $39/yr for Echo Plus. App is free for all users. Allows interactive prayer sharing within church family.

EXTERNAL

• Parking Lot Sign  Electronic sign coming soon. 
• Traditional Media (Mary Jordan). Ideas/concepts for promoting various communications needs. We discussed potential collateral items for visitors and newcomers, i.e., coffee mugs, pens, backpacks, with our logo. T-shirts with logo can be effective as well but, due to need for various sizes, can be expensive. Need to evaluate cost/benefit of any give-aways. We’re getting cost estimates. Mary will continue to utilize various “free” media (newspaper, radio, etc) to promote our “goings on.” REVIEW FOR 2023
• Evangelistic Outreach  Plan brainstorm session to generate ideas for reaching the unchurched/lost in our community. This should be a priority for us. Will review and evaluate best method(s) for moving this forward. TBD FOR 2023
• Podcast  (Who? What? When?) This could be a powerful tool for communicating with various age groups. Will continue to assess for possible future implementation. STATUS?
• Horsepasture Players   Consider periodic productions using “performers” from congregation, e.g., “How To Share Your Faith,” etc.
• Resources / Reference (Take a look at these links and consider application for HCC)
• Church Communications Guidebook
  churchjuice.com
  slack.com
• SlickText   A GROUP TEXTING PLATFORM UNDER CONSIDERATION. MUCH MORE EFFECTIVE THAN EMAIL.
• EchoPrayer  INTERACTIVE PRAYER APP FOR SHARING PRAYER NEEDS WITH INDIVIDUALS AND/OR GROUPS

 

 

 

 

 

 

 

 

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COMMUNICATIONS TEAM 2022

Looking forward to moving forward. The information below is from last year but may be useful for getting back up to speed. New info will be posted here.

NOTE: We discussed having a quarterly or monthly newsletter. We could easily accomplish this using a blog format. Here’s an example: horsepasturecc.org/good-news. Members could opt-in to receive newsletter via email. We could also produce a print version for the non-email crowd. Thoughts?

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Where are we now? Where do we want to be? When?

 

Decisions per May 6 Meeting

Following points are in response to Key Objectives discussed at meeting (see Meeting – May 6 below).

(Please use Comment area below to add your 2-cents. Or send a group text via mobile app.

1. Research new audio/video technology to potentially replace current equipment. Objective is to substantially improve quality of future A/V productions.
2. We need to generate an updated list of members/regular attenders for future contact via text and email. Specific communications can then be sent to targeted groups.
3. Teams were selected to work in specific areas: T.C. and Jerry will work with A/V needs; Mary will look into creating awareness of HCC using various forms of traditional media (PR, TV, Radio …); T.C. and Patti will assist Ron to website and app data current; Dana will be the Editor of our soon-to-be quarterly newsletter. She will recruit “reporters” to get the scoop from various nooks and crannies of HCC; assume Jessica and Jim will handle FB duties; Note: if any one else wants to help with a specific area(s), just jump on in!
4. (Same as 2 above)
5. Goal of implementing churchwide push notifications and messaging needs to be clearly communicated to congregation. Each person “invited” by a channel manager will need to accept invitation and turn-on notifications in their mobile app.
6. A brainstorm session to generate ideas for reaching the “unchurched” and/or “lost” in and around our community should be a separate meeting. Stay tuned.
7. We discussed upside/downside of “live” broadcast. Most viewers will likely watch services at their convenience. Enhanced quality can be achieved by uploading A/V files to a streaming service or embedding files on web or app rather than FB Live (which is currently beginning to “cancel” Christian content they don’t agree with).

 

Meeting – May 6

Here’s the most recent Strategy Document

Key Objectives

1. Identify primary communications needs at HCC (video cameras, sound equipment). What do we need that we don’t currently have?
2. Determine internal/external target groups (e.g., kids/parents, youth/parents, adults, seniors, seekers) and appropriate channels for reaching them effectively.
3. Assign teams of 2-3 to focus on particular areas, i.e., website, Subsplash app, PowerPoint, video, photography, newsletter, news media (PR, newspapers, radio, signage, etc).
4. Develop master list of members/regular attenders (using Church Management software) and build lists for targeted messaging. Check out MailChimp solution here.
5. Set-up Subsplash Push Notifications and Messaging church-wide.
6. Brainstorm opportunities for reaching the lost in our “Jerusalem, Judea, Samaria.” Possibilities might include production and promotion of a weekly podcast (Dave, Kyle, …) or specific audio messages.
7. Ensure that weekly sermons are recorded and posted to website and appropriate social media platforms.

 

We’ve got a team – so where do we go from here?

I was hoping to get everyone together for a Meet & Greet this month (January) but let’s wait til the Covid smoke clears a bit. No sense taking unnecessary chances, eh? Getting together in person is still the goal, but until then …

 

I’ve enabled Comments below. Please feel free to speak your mind about what needs to change. What needs to be added (or eliminated), etc.